Sonia Shenoy is a renowned Indian business journalist and financial educator whose journey inspires many aspiring professionals in media and finance. Sonia Shenoy has made significant contributions to business journalism, becoming a household name through her insightful analysis and engaging presentations.
Sonia Shenoy: Personal Information
Sonia Shenoy, known for her sharp financial acumen, has a well-rounded personal profile that reflects her grounded roots.
| Full Name | Sonia Shenoy |
| Profession | Journalist, Financial Educator, Digital Content Creator |
| Date of Birth | June 24, 1987 |
| Age (2025) | 38 Years |
| Birthplace | Pune, Maharashtra, India |
| Nationality | Indian |
| Zodiac Sign | Cancer |
| Religion | Hindu |
| Marital Status | Married |
| Husband | Karan Soorma (married November 25, 2012) |
| Son | Kabir Soorma (born June 23, 2017) |
| Education | BBA – Narsee Monjee College of Commerce & Economics, Mumbai (2007) |
| Career Start | 2007 (Thomson Reuters) |
| CNBC-TV18 Tenure | September 2008 – September 2024 (16 Years) |
| Final Role at CNBC-TV18 | Assistant Executive Editor & Deputy Head of Research |
| Current Venture | Founder – The Money Mindset | YouTube: Smart Money with Sonia Shenoy |
| Instagram Followers | 386,000+ (@_soniashenoy) |
| Net Worth (Est.) | USD $400,000 – $1.2 Million (INR 3.3 – 10 Crores approx.) |
| Award | Young Professional of the Year – Editorial (2014) |
Family & Personal Life
✦ Family Background
Sonia Shenoy was born and raised in Pune, Maharashtra, India, into a family that instilled in her strong values of education, discipline, and ambition. Her Konkani Shenoy heritage reflects a community known for its emphasis on intellectual pursuits and professional excellence.
✦ Husband – Karan Soorma
| Husband’s Name | Karan Soorma |
| Profession | Director at Cineyug Entertainment Company |
| Role at Cineyug | Heads core business – signature event properties and Indian concerts globally |
| Business Focus | New business development and company strategy formulation |
| Personal Interest | Football (Favourite club: Arsenal FC) |
| Wedding Date | November 25, 2012 |
| Wedding Photos | Shot by acclaimed photographer Richa Kashelkar |
Karan Soorma is a successful entrepreneur in the entertainment industry who oversees some of India’s most prestigious event productions. His role at Cineyug makes him a well-connected figure in India’s media and entertainment world. The couple’s wedding was an intimate yet elegant affair, beautifully documented by photographer Richa Kashelkar. Their relationship is admired for the balance they strike between their demanding professional lives and a loving family.
✦ Son – Kabir
| Son’s Name | Kabir Soorma |
| Date of Birth | June 23, 2017 |
| Interesting Note | Born just one day before Sonia’s own birthday on June 24! |
| Maternity Leave | Sonia took maternity leave; returned to CNBC-TV18 on November 30, 2017 |
| Family Trip | Sonia and family visited the Maldives during her maternity leave |
The arrival of Kabir was a milestone moment for Sonia and Karan. In a heartwarming coincidence, Kabir was born just one day before Sonia’s own birthday – a near-birthday twin! Sonia has described motherhood as transformative, adding a new layer of purpose to her passion for financial education. She took time off from CNBC-TV18 for maternity care and made a celebrated return to anchoring in late 2017.
Sonia Shenoy Educational Background
Sonia Shenoy’s educational journey is a testament to her focused ambition. From an early age, she combined a fascination for numbers with a natural flair for communication – a combination that would eventually make her one of India’s most respected financial journalists.
| School Education | Completed schooling in Pune, Maharashtra, India |
| College | Narsee Monjee College of Commerce and Economics, Mumbai |
| Degree | Bachelor of Business Administration (BBA) – Finance, Administration & Management |
| Graduation Year | 2007 |
| Specialization | Finance and Economics |
| Academic Strengths | Financial analysis, economics, business management |
| Post-Graduation Skills | On-the-job learning in equity analysis and journalism at Thomson Reuters |
Narsee Monjee College of Commerce and Economics is one of Mumbai’s premier institutions, renowned for producing industry leaders across finance, commerce, and business. Sonia Shenoy’s time here equipped her with the academic foundation she needed to understand complex market dynamics and economic principles – knowledge she would go on to simplify for millions of Indian viewers.
Sonia Shenoy Educational Background
Sonia Shenoy’s educational journey is a testament to her focused ambition. From an early age, she combined a fascination for numbers with a natural flair for communication – a combination that would eventually make her one of India’s most respected financial journalists.
| School Education | Completed schooling in Pune, Maharashtra, India |
| College | Narsee Monjee College of Commerce and Economics, Mumbai |
| Degree | Bachelor of Business Administration (BBA) – Finance, Administration & Management |
| Graduation Year | 2007 |
| Specialization | Finance and Economics |
| Academic Strengths | Financial analysis, economics, business management |
| Post-Graduation Skills | On-the-job learning in equity analysis and journalism at Thomson Reuters |
Narsee Monjee College of Commerce and Economics is one of Mumbai’s premier institutions, renowned for producing industry leaders across finance, commerce, and business. Sonia Shenoy’s time here equipped her with the academic foundation she needed to understand complex market dynamics and economic principles – knowledge she would go on to simplify for millions of Indian viewers.
Career Timeline – Year-by-Year Milestones
| Year | Organization / Role | Key Milestones & Achievements |
| 2007 | Thomson Reuters – Business Journalist & Equity Analyst | Sonia Shenoy begins her professional journey right after graduation. Works as a business journalist and equity analyst, developing core skills in financial reporting, market research, and data analysis. |
| 2007–2008 | Thomson Reuters | Serves for approximately 1 year and 3 months, building deep knowledge of equity markets and financial journalism. Gains expertise that becomes the foundation of her broadcasting career. |
| Sep 2008 | CNBC-TV18 – Senior Editor & Deputy Head of Research | Sonia Shenoy joins CNBC-TV18, India’s premier business news channel. This marks the beginning of a landmark 16-year career in television journalism. |
| 2008–2012 | CNBC-TV18 – Market Anchor & Research Analyst | Sonia Shenoy anchors prime-time shows including Bazaar Morning Call, Business Lunch, and NSE Closing Bell. Rapidly becomes a recognized face in Indian business journalism. |
| 2012 | Personal Milestone | Sonia Shenoy marries businessman Karan Soorma on November 25, 2012. |
| 2013–2014 | CNBC-TV18 – Growing Recognition | Sonia Shenoy receives the prestigious Young Professional of the Year (Editorial) award in 2014, cementing her reputation as one of India’s finest emerging journalists. |
| 2014 | Award – Young Professional of the Year | Wins the Young Professional of the Year (Editorial) award – a landmark recognition of Sonia Shenoy’s editorial excellence, analytical depth, and journalistic integrity. |
| 2014–2016 | CNBC-TV18 – Auto & Aviation Specialist | Sonia Shenoy develops deep sector expertise tracking the Auto and Aviation industries. Becomes the go-to journalist for market coverage in these high-stakes sectors. |
| 2017 | Assistant Executive Editor & Motherhood | Sonia Shenoy is elevated as Assistant Executive Editor at CNBC-TV18. Welcomes son Kabir on June 23, 2017. Returns from maternity leave on November 30, 2017. |
| 2018 | 10-Year Anniversary at CNBC-TV18 | Sonia Shenoy celebrates a decade with CNBC-TV18. Colleagues Varinder Bansal, Anuj Singhal, and Nigel D’Souza publicly congratulate her. |
| 2018–2023 | Investor Camp Initiative & Deputy Research Head | Sonia Shenoy spearheads the Investor Camp initiative, conducting financial literacy sessions across 25 cities in India. Also serves as Deputy Research Head. |
| 2023–2024 | Assistant Executive Director | Sonia Shenoy rises to the role of Assistant Executive Director at CNBC-TV18, influencing the channel’s editorial direction and research strategy. |
| Sep 2024 | Departure from CNBC-TV18 | After a celebrated 16-year tenure, Sonia Shenoy bids farewell to CNBC-TV18. Announces on LinkedIn and X (Twitter): ‘Sixteen years ago I joined this wonderful organisation and what a wild ride it has been.’ |
| 2024–Present | Founder – The Money Mindset & YouTube Creator | Sonia Shenoy launches The Money Mindset podcast and YouTube channel ‘Smart Money with Sonia Shenoy,’ dedicating her expertise to financial education for everyday Indians. |
Major Achievements & Recognition
| Year | Award / Achievement | Description |
| 2014 | Young Professional of the Year (Editorial) | Awarded by CNBC-TV18 in recognition of Sonia Shenoy’s exceptional editorial skills, journalistic precision, and ability to communicate complex financial information to a broad audience. One of the most prestigious recognitions in Indian business journalism. |
| 2017 | Assistant Executive Editor Promotion | Promoted to Assistant Executive Editor at CNBC-TV18, a recognition of Sonia Shenoy’s leadership and editorial acumen after nearly a decade with the channel. |
| 2018 | 10-Year Milestone at CNBC-TV18 | Completed a decade of distinguished service at CNBC-TV18, a milestone celebrated by the entire broadcasting community and thousands of fans. |
| 2024 | 16-Year Legacy at CNBC-TV18 | One of the longest-serving anchors at CNBC-TV18. Sonia Shenoy’s 16-year run is a benchmark for consistency and excellence in Indian business journalism. |
| 2024–Present | Founding The Money Mindset | A pioneering contribution to India’s financial literacy landscape – Sonia Shenoy’s podcast and YouTube channel empower everyday investors with actionable market knowledge. |
| Ongoing | Investor Camp – 25 Cities | Led CNBC-TV18’s Investor Camp initiative, reaching investors across 25 cities in India, promoting financial awareness at a grassroots level. |
| Ongoing | 386,000+ Instagram Followers | Built one of India’s largest and most engaged financial journalism communities on social media, reflecting Sonia Shenoy’s trusted personal brand. |
🏛️ Administrative & Professional Positions Held
| Period | Organization | Role / Position |
| 2007 – 2008 | Thomson Reuters | Business Journalist & Equity Analyst |
| Sep 2008 – 2012 | CNBC-TV18 | Senior Editor & Deputy Head of Research |
| 2012 – 2017 | CNBC-TV18 | Financial Markets Anchor & Research Analyst |
| 2017 – 2020 | CNBC-TV18 | Assistant Executive Editor & Deputy Research Head |
| 2020 – 2024 | CNBC-TV18 | Assistant Executive Director & Head of Research |
| 2024 – Present | The Money Mindset / Smart Money with Sonia Shenoy | Founder, Host, and Financial Educator |
Special Distinctions
Sonia Shenoy is not just a journalist – she is a pathbreaker. Her career is marked by several first-of-a-kind achievements and unique contributions to Indian media and financial literacy.
- One of the youngest anchors to be promoted to Assistant Executive Editor at CNBC-TV18.
- Pioneered the Investor Camp initiative – a nationwide financial education program spanning 25 cities across India, making market literacy accessible beyond metros.
- Among the very few Indian women journalists to build a 16-year uninterrupted career in prime-time business news television.
- Transitioned successfully from legacy television to digital media at a time when it takes courage – founding The Money Mindset and Smart Money with Sonia Shenoy.
- Built a social media following of 386,000+ on Instagram organically through credible, educational financial content.
- Recognized as one of CNBC-TV18’s most beloved and trusted faces by viewers and industry peers alike.
- Covered every major financial event in India for 16 years – market crashes, budget announcements, economic reforms, geopolitical events, and corporate milestones.
Financial Information
| Estimated Annual Salary (CNBC-TV18) | INR 25 Lakhs – 50 Lakhs per annum (approx. USD $30,000 – $60,000) |
| Estimated Net Worth (2025) | USD $400,000 – $1.2 Million (INR 3.3 Crores – 10 Crores approx.) |
| Income Sources | Television journalism salary, digital content monetization (YouTube, podcasts), brand collaborations, speaking engagements |
| Digital Earnings | Ad revenue and sponsorships from YouTube channel and podcast (The Money Mindset) |
| Investment Philosophy | Long-term equity investing; advocates for financial literacy and disciplined investing in Indian stock markets |
| Per Project Estimate | Approximately INR 25 Lakhs per major project |
Detailed Biography – Sonia Shenoy
✦ Early Life and Humble Beginnings
Sonia Shenoy was born on June 24, 1987, in Pune, Maharashtra – a city long celebrated as India’s cultural and educational hub. Growing up in a family that valued learning and professional excellence, young Sonia displayed an early fascination with communication, numbers, and the world of business. While her peers dreamed of various futures, Sonia found herself drawn to understanding how markets worked, how economies breathed, and why money moved the way it did.
Her Konkani Shenoy heritage – associated with intellectual curiosity and ambition – shaped much of her personal drive. Pune’s vibrant academic environment and cosmopolitan culture provided the perfect backdrop for a young woman who was both curious about the world and eager to make her mark in it.
✦ Educational Struggles and Achievements
After completing her schooling in Pune, Sonia Shenoy set her sights on Mumbai – India’s financial capital. She enrolled at the prestigious Narsee Monjee College of Commerce and Economics, one of the most competitive institutions in Mumbai’s academic landscape. Pursuing a Bachelor of Business Administration (BBA) with a focus on Finance, Administration and Economics, she immersed herself in the world of balance sheets, market analysis, and business strategy.
While college gave her the technical tools, it was Sonia’s restless intellectual energy and her naturally extroverted, communicative personality that set her apart. Friends recall her as someone who could make even the most complex financial concept sound interesting – a quality that would later define her legendary broadcasting career. She graduated in 2007, stepping out into the world ready to conquer it.
✦ The Beginning: Thomson Reuters (2007–2008)
Fresh out of college, Sonia Shenoy landed a role at one of the world’s most prestigious financial news organizations – Thomson Reuters. As a business journalist and equity analyst, she got her first taste of what it meant to track financial markets professionally. Working with global data, understanding equity dynamics, and crafting precise financial narratives were skills she honed intensely during her roughly 15 months at Thomson Reuters.
This foundation was invaluable. Thomson Reuters taught Sonia how to think like an analyst and communicate like a journalist – a rare combination that would become her defining professional strength. But she was destined for something bigger, and that call came sooner than she could have imagined.
✦ CNBC-TV18 – A 16-Year Legacy (2008–2024)
In September 2008 – just as the global financial crisis was sending shockwaves across world markets – Sonia Shenoy joined CNBC-TV18 as Senior Editor and Deputy Head of Research. It was a baptism by fire, and she thrived. From her very first days on-air, viewers noticed a rare quality: the ability to remain calm, composed, and remarkably clear while discussing the most volatile market conditions.
Over the next 16 years, Sonia Shenoy became synonymous with quality business journalism in India. She anchored some of CNBC-TV18’s flagship shows – Bazaar Morning Call, Business Lunch, and NSE Closing Bell – programs that millions of investors across India watched to begin and end their trading days. Her coverage spanned every major Indian and global financial event: budget sessions, market rallies, crashes, IPO frenzies, corporate scandals, and geopolitical market disruptions.
Her specialization in the Auto and Aviation sectors, sustained for over a decade, made her the definitive voice for those industries in Indian business media. She knew these sectors inside out – from supply chain disruptions and EV transitions in auto, to airline economics and aviation policy in the aviation space.
✦ Leadership and the Investor Camp Initiative
As Sonia Shenoy grew within CNBC-TV18, her responsibilities expanded well beyond anchoring. As Deputy Head of Research and later Assistant Executive Editor, she shaped editorial direction, led research initiatives, and mentored younger journalists. But perhaps her most impactful contribution was the Investor Camp – a nationwide financial literacy initiative she led that reached investors across 25 cities in India.
Sonia Shenoy recognized that India’s investing population was growing rapidly, but financial education was not keeping pace. She made it her mission to change that – taking the knowledge shared on TV screens into town halls, seminars, and workshops where real Indians could ask real questions about their financial futures. This was journalism beyond the camera – impact at scale.
✦ Personal Milestones: Marriage and Motherhood
In November 2012, Sonia Shenoy married Karan Soorma – a dynamic entrepreneur and Director at Cineyug, India’s leading entertainment company. The wedding, elegantly photographed by Richa Kashelkar, was a beautiful celebration of two high-achieving individuals building a life together. Karan’s grounded nature and entrepreneurial spirit complement Sonia’s driven, media-centered world perfectly.
In June 2017, their family grew with the arrival of son Kabir – born just one day before Sonia’s own birthday on June 24, a delightful coincidence that the family celebrates with double joy every year. Motherhood, by Sonia’s own account, made her more purposeful and empathetic – qualities that deepened her commitment to serving her audience meaningfully.
✦ The Brave Exit and New Chapter (2024–Present)
In September 2024, after 16 remarkable years, Sonia Shenoy announced her departure from CNBC-TV18. Her farewell message on LinkedIn moved thousands: “Sixteen years ago I joined this wonderful organisation and what a wild ride it has been.” She reflected on the privilege of a front-row seat to every financial crisis, market milestone, and geopolitical event – and the deep passion for investing she cultivated through it all.
But Sonia Shenoy was not stepping back – she was stepping forward. She launched The Money Mindset, a podcast and educational platform dedicated to making financial knowledge accessible to every Indian. Her YouTube channel – Smart Money with Sonia Shenoy – and her Instagram community of 386,000+ followers became new stages for her mission.
Today, Sonia Shenoy is redefining what it means to be a financial journalist in the digital age – not just reporting the news, but educating a nation to make better financial decisions.
Recent Developments (2024–2025)
| Sep 2024 | Bid farewell to CNBC-TV18 after 16 years as Assistant Executive Editor |
| Sep 2024 | Announced departure publicly on LinkedIn and X (Twitter), message went viral in India’s media community |
| Late 2024 | Launched ‘The Money Mindset’ podcast and digital platform |
| 2024–2025 | YouTube channel ‘Smart Money with Sonia Shenoy’ gains rapid traction among Indian retail investors |
| 2025 | Instagram following crosses 386,000 – continues growing as a trusted financial voice |
| 2025 | Active as financial educator, podcast host, digital content creator, and public speaker |
| 2025 | Described in Instagram bio: ‘Journalist, financial educator | Former Exec Editor CNBC TV18 | 17 years of tracking stock markets | Founder @themoneymindset.co’ |
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Frequently Asked Questions
Q1. Who is Sonia Shenoy?
Sonia Shenoy is one of India’s most respected financial journalists and television anchors. She spent 16 years at CNBC-TV18 as a prime-time anchor, research head, and editorial executive before founding her own financial education platform, The Money Mindset, in 2024.
Q2. Who is Sonia Shenoy’s husband?
Sonia Shenoy’s husband is Karan Soorma, a businessman and Director at Cineyug, a leading Indian entertainment company. The couple married on November 25, 2012. Karan is known for managing Cineyug’s signature events, Indian concerts, and global performances.
Q3. Does Sonia Shenoy have children?
Yes. Sonia Shenoy and Karan Soorma have a son named Kabir, born on June 23, 2017 – just one day before Sonia’s own birthday on June 24.
Q4. Where did Sonia Shenoy study?
Sonia Shenoy completed her Bachelor of Business Administration (BBA) with a focus on Finance and Economics from Narsee Monjee College of Commerce and Economics, Mumbai, graduating in 2007.
Q5. Why did Sonia Shenoy leave CNBC-TV18?
After 16 years, Sonia Shenoy left CNBC-TV18 in September 2024 to pursue a new chapter focused on digital financial education. She founded The Money Mindset podcast and launched Smart Money with Sonia Shenoy on YouTube, aiming to make stock market knowledge accessible to all Indians.
Q6. What is Sonia Shenoy doing now (2025)?
As of 2025, Sonia Shenoy is the Founder of The Money Mindset, a financial education platform. She hosts a podcast and YouTube channel under the same name, is active on Instagram with 386,000+ followers, and continues to serve as a financial educator, speaker, and digital content creator.
Q7. What award did Sonia Shenoy win?
Sonia Shenoy won the prestigious Young Professional of the Year (Editorial) award in 2014, recognizing her exceptional contributions to editorial journalism at CNBC-TV18.
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